About Us


The Wine Cellar Group is a boutique wine retailer offering exceptional wine and wine accessories. Since 1990, The Wine Cellar Group has been committed to providing our customers with premium quality, handcrafted wines at unbelievable prices.

Building on our core strength of sourcing small parcel and boutique wines, we created the Cellar Collection. Within the Cellar Collection, customers discover handcrafted wines at three value levels – Cellar Select, Cellar Premium and Cellar Ultra. In 2012, The Wine Cellar Group opened its first retail location combining wines from our Cellar Collection with bottles from the world’s better-known vineyards to create a full service offering. A year later, we opened our first outlet location dedicated exclusively to our Cellar Collection and named it The Wine Cellar Outlet.

Our Cellar Collection and other brands are available through our stores across the U.S. or online.

The Wine Cellar Group also brings you recommendations and selections through our wine clubs which are offered to customers in select states. Please visit Laithwaites Wine, Virgin Wines and WSJwine for more details.

Our cellar Collection


We believe our customer should always be able to UNCORK SOMETHING NEW, FOR LESS. With that in mind, we offer an ever changing assortment of our premium quality, handcrafted wines every day.

Our Cellar Collection is divided into three levels - Cellar Select, Cellar Premium and Cellar Ultra.

Cellar Select icon Cellar Premium icon Cellar Ultra icon